Internet marketing strategies are a strategy in which marketers promote their products on digital media mostly on the Internet. Every year businesses start following new trends to survive in the market and competition. These strategies need to be kept in mind by all businesses.
Internet Marketing Strategies
Video marketing is a component of content marketing. Though video marketing has been present for years in 2019. It has grown by 54%. Brands use video because a study says it attracts a consumer to buy the product when he watches the video.
Chatbots are a designed tool powered by the rules of artificial intelligence. It acts as a stimulator of human conversation, for the purpose of automating business processes. From social media to banks all are incorporating chatbots
VR is a stimulating experience different from the rest of the world. Vr marketing is being used by marketers to create brand awareness among consumers. For instance, Ikea and L’oreal are perfect examples of VR marketing. Ikea place helps the consumer by guiding them which furniture would fit where and L’oreal helps them by choosing what hair colour they should opt for.
There are mainly two types of voice search. One that implemented as smart speakers like Alexa, Google Home, Cortana. Other ones are installed in your desktops like Siri. By 2020 50% of the queries will be voice-based.
Inbound marketing is a methodology that attracts the customer by creating valuable content. This is a long term strategy. 55% of marketers say blog content creation is their top inbound marketing priority with SEO and PPC (Pay Per Click) on second.
The 21st century is a fun era for digital marketers. More and more brands are wrestling on social media to provide content to their audience. Old strategies can be beaten by using new internet marketing strategies which will eventually expand and attract audiences.