Traditional Marketing Vs Digital Marketing/ Differences

Marketing is referred to a set of activities that a marketer takes in order to convince the customers to purchase their product. But recently Digital marketing has taken over Traditional marketing. Some marketers use traditional approaches and some modern whichever audience they find suitable. In order to understand let’s look at differences between Traditional Marketing and Digital Marketing.

Definition of Traditional Marketing

Is the promotion technique that companies have been using from early periods with the help of traditional approaches.

Some examples of Traditional Marketing are

  • Television
  • Radio
  • Newspapers, Magazines
  • Posters or Billboards

Definition Of Digital Marketing

It is a modern approach to marketing using the latest digital technologies. This started after the introduction of the Internet.

Some examples of Digital Marketing are

  • Social Media Marketing
  • Seo (Search Engine Optimisation)
  • Pay Per Click
  • Google Ads

Difference Between Traditional Marketing And Digital Marketing

BasisTraditional MarketingDigital Marketing
CostIt is less preferred because it’s costly.It is preferred more because there’s a very low investment requirement.
Interaction with customersThrough traditional marketing, you can interact with youR customers.Interaction is limited to digital marketing.
Tracking & AnalyticsTracking and analytics isn’t easy in Traditional marketingWith the help of Google Analytics tracking and analytics becomes easy.
TargetingIt is difficult to analyze the right audience before selling your product. Targeting always isn’t easy in the traditional approach.With the help of social media, targeting can be easy and specific.
FlexibleIf a commercial is released on television it is difficult to take it down. But if it’s a poster or billboard, its easy.If a video is released on social networking sites. It’s hard to take down as its gonna stay on the internet forever. But while running paid campaigns with one click you stop them.


Many marketers believe that traditional marketing or outbound marketing is no longer in style. But in the end, it depends upon your target audience and campaign. These were the differences between Traditional and Digital Marketing

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