How many of us use Nokia in today’s world. Nokia had a first-mover advantage when phones were first launched and were a worldwide brand that had captured more than 70% of the market share in most of the countries. With reasonable prices and first-mover advantage, where did they go wrong? Here’s a case study on … Read more Case Study: Nokia And Factors That Affected Its Longevity
IKEA is a well known global brand. and it has more than 450 stores operating in 52 countries. IKEA is a Swedish company founded by Ingvar Kamprad in the year 1943. Last year IKEA has a revenue of $44.6 billion dollars. Last year January Ingavr passed away at the age of 91. His net worth … Read more 10 Facts Nobody Told You About IKEA
We all see new establishments coming up every now and then but soon after 1 year of comletion they disappear go into a closure. It’s because 90% of startups fail and only 10% of them succeed in India Start-Up India was a scheme that was launched by Prime Minister Narendra Modi to help people to … Read more Reasons Why Start-Ups Fail In India
Sales are a transaction between two parties or the exchange of money for goods or services. Marketing, on the other hand, is awarding the audience about your product and satisfying their needs and wants. Simple as it is but when applied in an organization they are wider terms. How do these two work, are they … Read more Difference Between Marketing and Sales
Girls and boys who spend hours shopping Zara, but have you ever realized why do you spend so much time and money without any hesitation. Let’s see what all marketing strategies Zara’s used to retaining all their customers… About Zara is a Spanish based fashion retailer established in 1975 by Amancio Ortega and Rosalía Mera. … Read more Billionaire Guide on Zara’s Marketing Strategies
All of us know Coca-Cola as a company but did we know it’s been there over a decade? How it was started or how was it found? How did they become a billion-dollar company or what all marketing strategies Coca-Cola used that made them grow worldwide? About the company Coca-Cola or Coke is a carbonated … Read more Learn Marketing Strategies Of Coca-Cola
How many of us are coffee lovers? If you’re a true coffee lover you know that I’m talking about Starbucks? How many are Starbucks fans? But does anyone know why we choose them over other coffee houses or what are Starbucks marketing strategies to retain its customers? About All of us know the famous coffee … Read more Is Starbucks Marketing Strategies Any Good?
How many of us like spending time on Netflix watching series? With Amazon Prime, HULU and HBO. Now why do we still prefer Netflix? What marketing strategies Netflix used to win over the audience worldwide? About Netflix Inc was founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. It is an … Read more The Billionaire Guide On Netflix Marketing Strategies
Most of us see the same videos again and again why? Why do people share it again and again? This a form of marketing wherein an organization releases a video that tends to go viral and people to replicate it. Many challenges are just popularised for fun like the Kiki challenge or bottle cap challenge. … Read more What Makes Viral Marketing Go Viral?
Are you a restaurant owner? Are you a new entrepreneur but don’t know how to run his restaurant? Or you have a restaurant but isn’t generating enough money or isn’t being recognized by the audience. As a restaurant manager, How can you advertise your restaurant so that you generate profits or what are the marketing … Read more 6 Marketing Strategies Of Restaurants In 2019