Apple has been a global dominator in the smartphone market. Apple is the second-largest company in the world by market capitalization and therefore most technology in the world ahead of Microsoft. Marketing strategies Apple used to dominate the technology market…
Apple Inc is an American Multinational Company that designs computer software, online services, and consumer electronics. Apple was founded by Steve Jobs on April 1, 1976. Some of the Apple products are iPhone, Ipad, Macbook and AppleTv. It is considered one of the Big Four tech companies along with Amazon, Alphabet, and Facebook. Apple is headquartered in California, United States Of America.
- Apple has over 115,000 employees around the world.
- Apple sold 340,000 iPhones per day in 2012.
- Apple originally had three co-founders. The third co-founder, a man named Ronald Wayne, had joined co-founders, Steve Jobs and Steve Wozniak but he left the company only 12 days after it was founded. He sold his 10% share for only $800 and got an additional payout of $1,500. Had Wayne stayed with the company, his shares would be worth today around $60 billion!
Marketing Strategies Of Apple
Simplicity In Products
Apple over time has understood its customer when it comes to technology. Apple reduces the confusion by relatively not including technical jargon on its launch. This doesn’t overburden the customer with too much information.
Mesmerizing The Customer With Their Products
Apple products usually mesmerize their customers with their charm. You must have seen Apple users flaunting off their phones, Airpods with pride. Apple builds the quality of its products. Apple-designed its products in a way where all ages from millennials to middle-aged men.
Creating A Better Customer Experience
How many of us have seen those unboxing videos? Apple tries to create magical experiences with its customers. The customer might be unboxing the latest model and comparing the present model with the previous one.
USP (Unique Selling Proposition)
You must have seen Apple doesn’t get at price wars with its competitors. Apple usually follows price skimming. Apple creates a sense of feeling wherein the consumers associate themselves with the higher class in the society so they wouldn’t mind paying a high price.
Apple creates suspense among its a customer by leaking a small piece from its event, which intrigues the customers. Even the photos or videos uploaded by Apple are more interactive than informative.
Any company could achieve these results by focusing more on the product than spending a hefty amount on marketing. Apple’s marketing strategies helped them increase market share and continues to drive revenue.