Guide on Gucci’s Marketing Strategies

Gucci a luxury brand is still preferred by many…Does anyone know what makes them so valuable or marketing strategies Gucci’s used to attract customers?

Introduction

Gucci is an Italian luxury brand of goods and leather. Guccio Gucci founded Gucci in 1921 in Florence, Italy. Gucci has always been one of the top brands in the fashion industry. Gucci has been continuously listed in the top 100 brands across the globe. Gucci’s annual revenue for 2018 was 3.71 billion dollars.

Facts

  • GG in the symbol stands for Guccio Gucci.
  • Although Gucci began in Italy, a country known for its fashion, the style was inspired by those living in London and around England.
  • Many celebrities around the world are hardcore fans of this brand, including rapper 2 Chainz who famously said, ‘When I die, bury me inside the Gucci store.’
  • Within 5 years, an increase of 90% in sales was reported and the House of Gucci was worth about $4 billion. Ford was the largest shareholder at one point during his time at the company.

Marketing Strategies Of Gucci’s

Gucci's E-commerce site

E-commerce

Gucci has focused on online shopping by using visually rich images and videos with current collections or new collaborations. The company has actively posted behind the scenes of showing craftsmanship from their employees.

Gucci's marketing strategies and one of them is their social media presence.

Digital Presence

Gucci’s presence on the Internet started in 2016 and has seen a 115% growth in their searches. In 2017 the brand was most discussed on social media within the high-end luxury market. Gucci used memes to promote their watch collection.

Kim wearing Gucci

Campaigns And Collaboration

Gucci has collaborated with many Hollywood celebrities and social media influencers. Some of these are the Jenners and Kardashians, Blake Lively and Rihanna. Summer 2017 collection had logos of Donald Duck and Bugs Bunny on their products.

Gucci among millennial's

Target Groups

Millennials are Gucci’s target market. People aged less than 40 years of age get attracted to Gucci. This is because of them collaborating with the 90’s retro style.

Conclusion

Gucci after bein in a luxurious market still has established a trademark with its logo and or premium quality materials. Gucci’s marketing strategies helped them position really well in the fashion industry.

Leave a Comment