Today we’ll discuss a topic that’s usually asked in college or job interviews. Difference between customer and consumer, Most of us say both are the same but they aren’t. Why? We’ll see
What’s a customer
A customer is a person who buys goods or services from a shop or business. Most of the businesses focus on the customer and try to attract them by lowering their prices or advertising.
What’s a consumer
A consumer is a person who buys goods or services from a shop or business for personal use. “Throughout the lifetime of a product, It’s important to keep the consumer in mind, knowing his needs and wants to what mode of advertisement”
Difference between a customer and consumer
A customer is a person who buys a product or service from a business. But the consumer is the person who buys a product or service from a business for self-consumption, For example, a person buys a bar of chocolate from a supermarket and consumes it he’s termed as a ‘consumer’. But if he buys a product for his family or his friends he’s termed as a ‘customer’.
A customer is the one who pays to acquire your goods or services. The consumer is the one who consumes goods or services from your company. A customer could be another business entity who’s purchasing your product for the purpose of resale. But a consumer does not resale your product.
Every customer is a consumer but every consumer is not a customer.
Difference Between Manufacturer and Consumer
The basic difference between manufacturer and consumer is that the manufacturer is the one that manufactures the product and the consumer is the one that consumes the product. Manufacturer manufactures the product for the consumer. There’s a direct relationship between manufacturer and consumer.
These were the key differences between customers and consumers. So if an interviewer has questioned you asking if the customer and consumer are the same your answer should be “no” and if he further asks you why tell him these differences.