MARKETING STRATEGIES OF COCA COLA

Learn Marketing Strategies Of Coca-Cola

All of us know Coca-Cola as a company but did we know it’s been there over a decade? How it was started or how was it found? How did they become a billion-dollar company or what all marketing strategies Coca-Cola used that made them grow worldwide?

About the company

Coca-Cola or Coke is a carbonated soft drink. It started in the late 19th century by John Stith Pemberton. It was later bought by a businessman named Asa Griggs Candler. Coke gets its name from it’s two of the most ingredient coca leaves and kola nuts. Coca-Cola also has other cola drinks like Diet Free Coke, Cherry Flavour Coke, Vanilla Coke, etc. Coca-Cola has been ranked as the world’s 3rd most valuable brand. As of 2018 their revenues worldwide amounted to 31.86 Billion Dollars. Their headquarters located in Atlanta, Georgia. Coca-Cola has also acquired some famous brands like Fanta, Sprite, Minute Maid, etc.

Tagline” Taste The Feeling”

Facts-

  • It was the first sponsor in the Olympics.
  • You won’t find coke in North Korea.
  • Coke was medicine when it started
  • Coke originally contained cocaine before.

Marketing Strategies Of Coca-Cola

Coca-Cola logo

Branding

All of us know the famous logo of Coca-Cola. The company has been in existence for over a decade now but hasn’t changed its logo since then. On the basis of different campaigns, the company has launched you’d only find the font size or the background different.

Coca-cola in supermarket

Consistency In Price

Coca-Cola had kept the same price for a bottle of coke for 70 years. From 1886 to 1959 one bottle used to cost 5 cents. But then coke decided to increase its price from 5 cents to 6 or 7 cents.

coca-cola tshirts

Merchandise

Most of us must have seen a lot of lamps or umbrellas with Coca-Cola sign on it. It’s usually produced by the Coca-Cola company like T-Shirts. This has helped the company to diversify from the beverage industry.

Relatable Advertisements

Coca-Cola’s advertisement strategy has always been giving the audience the family love. They usually show sibling arguing or couples romancing or families having a quality time with coke.

Coca-Cola social media

Social Media Marketing

Coca-Cola provides quality content for its a customer by posting pictures of people smiling and having a coke. It shows what the company wants you to experience when you drink coke you feel refreshed and have a bright smile on your face. They also promote their campaigns online.

coca cola bottles

Campaigning

One of the most important things that have helped Coca-Cola becoming a billion-dollar company has been their advertisements. They have launched various campaigns over the years. Share A Coke, Spread Happiness, They even had names printed on their bottles which gathered a huge audience.

Competitor’s Analysis

Pepsi

Pepsi has always been Coca-Cola’s strongest competitor. Both companies excellent distribution channels, Marketing, and Sale policies. As both of these hold the largest market share

Red Bull

Red Bull is the strongest growing energy drink. The popularity of Red Bull has grown though pub culture as the drink could be mixed with various drinks.

Conclusion

These marketing strategies made Coca-Cola a billion-dollar company that can also be applied in your business. If your queries were resolved or you felt I left out some points please note it down on the comment section.

Leave a Comment