Do you know how businesses try to influence consumers to buy behaviors? What are the factors influencing consumer behaviour? What is Consumer Behaviour? Consumer behavior refers to actions and the decision process that purchases goods and services for self -consumption. It is necessary for every business to understand consumer behavior to know how your potential/target … Read more Here Are 5 Factors Influencing Consumer Behaviour
Marketing is referred to a set of activities that a marketer takes in order to convince the customers to purchase their product. But recently Digital marketing has taken over Traditional marketing. Some marketers use traditional approaches and some modern whichever audience they find suitable. In order to understand let’s look at differences between Traditional Marketing … Read more Traditional Marketing Vs Digital Marketing/ Differences
Sales are a transaction between two parties or the exchange of money for goods or services. Marketing, on the other hand, is awarding the audience about your product and satisfying their needs and wants. Simple as it is but when applied in an organization they are wider terms. How do these two work, are they … Read more Difference Between Marketing and Sales
Most of us see the same videos again and again why? Why do people share it again and again? This a form of marketing wherein an organization releases a video that tends to go viral and people to replicate it. Many challenges are just popularised for fun like the Kiki challenge or bottle cap challenge. … Read more What Makes Viral Marketing Go Viral?
Today we’ll discuss a topic that’s usually asked in college or job interviews. Difference between customer and consumer, Most of us say both are the same but they aren’t. Why? We’ll see What’s a customer A customer is a person who buys goods or services from a shop or business. Most of the businesses focus … Read more Difference Between Consumer And Customer
PESTEL Analysis for a company is used to analyze the macro environment of a company. It stands for Political, Economical, Social, Technological, Environmental and Legal factors. It is done by a company before entering a new market so that the company doesn’t have huge problems. Macro refers to all major external factors over which marketing … Read more Do You Know Pestel Analysis? Let Me Teach You!