How many of us use Nokia in today’s world. Nokia had a first-mover advantage when phones were first launched and were a worldwide brand that had captured more than 70% of the market share in most of the countries. With reasonable prices and first-mover advantage, where did they go wrong? Here’s a case study on … Read more Case Study: Nokia And Factors That Affected Its Longevity
We all see new establishments coming up every now and then but soon after 1 year of comletion they disappear go into a closure. It’s because 90% of startups fail and only 10% of them succeed in India Start-Up India was a scheme that was launched by Prime Minister Narendra Modi to help people to … Read more Reasons Why Start-Ups Fail In India
How many Maggi fans? I’m pretty sure most of us enjoy Maggi. It is easy to prepare and preferred by kids, teens, working women, and men. But we all know about the ban but still, Maggi has the largest market share in India how? A case study on Maggi and it’s market share capture, the … Read more Case Study on Maggi: How They bounced back in India!